About Me
I’m an ambitious self-starter who thrives in a multi-disciplinary work environment. My career has focused on business development, leading agency growth and driving industry recognition. With a deep background in digital marketing, I understand what it takes to lead new business efforts, converting prospects to long-term client relationships. As a dual US and UK citizen, growing up between London, Hong Kong, Singapore and New York, I’m always looking at a global perspective. Diversity and Inclusion is very important to me, I currently hold a leadership position on the Diversity and Inclusion board at Critical Mass.
As the Global Vice President Business Development, I typically work at the intersection of new business, project management, and account service. While I lead a team responsible for the end-to-end new business process. While I vet, screen, and close inbound leads, my passion is cultivating new partnership opportunities while nurturing existing ones. Critical Mass is a global marketing agency with eleven offices, 1,200 employees. With 10+ years of experience, I’ve helped secure large accounts, including AT&T, Apple, Behr Paint, BMW USA, Norwegian Cruise Lines, Citibank, and more.
I’m strategy-and process-oriented, allowing me to implement best practices, identify areas for improvement, shape the broader business development strategy and vision, and consistently deliver outstanding results.
CORE COMPETENCIES
Business development | Pitch strategy | Team leadership | Strategic staffing | Brand storytelling | Budget & Planning | Project management | Talent development | Diversity leadership & mentorship
Experience
Global Vice President Business DEvelopment, Critical Mass, New York, NY
February 2022 - Present
My role is to develop, lead, and support net new business and organic growth globally, across 12 offices with 1,200 employees. From initial screening to the pitch to closing, I serve as the lead client liaison. I’m also the internal pitch lead, building and coordinating teams of 40+ people, and am involved in staffing decisions for newly added accounts. I have built an organic growth engine at Critical Mass that supports our current clients leads to grow their own businesses as well as a New Business Bootcamp to get new and existing hires up to speed with how we sell our agency in our crowded marketplace.
Global Senior Director Business DEvelopment, Critical Mass, New York, NY
April 2021 - January 2022
My role is to develop, lead, and support net new business and organic growth globally, across 11 offices with 1,000 employees. From initial screening to the pitch to closing, I serve as the lead client liaison. I’m also the internal pitch lead, building and coordinating teams of 40+ people, and am involved in staffing decisions for newly added accounts.
Highlighted responsibilities and achievements:
- Led new business pitches and defending client pitches when accounts are up for review.
- Managed the new business department's day-to-day operations.
- Executed the end-to-end process with global, cross-agency talent and thought-leaders for Critical Mass and Omnicom pitch initiatives.
- Nurtured and convert long-term, multimillion-dollar engagements with multiple project tracks and teams.
- Proactively managed and set client and internal team expectations in a very dynamic growth environment.
- Built external communications for strategic outreach to cultivate relationships.
- Managed a pipeline of qualified inbound leads.
- Led outreach thought leadership initiatives for prospecting purposes.
- Fostered growth for the business development team, designers, project managers, strategy teams, and creative resources.
Director Business DEvelopment, Critical Mass, New York, NY
April 2017 - April 2021
Critical Mass is a digital experience design agency with a relentless focus on the customer. We design digital brand experiences that are relevant, personalized, easy-to-use, valuable, and entertaining. Founded in 1996, Critical Mass has over 950 employees in Chicago, Calgary, Toronto, New York, Nashville, Los Angeles, London, San Jose, Costa Rica, São Paulo, Hong Kong and Toyko. Clients include Apple, Citigroup, AT&T, BMW, McKinsey & Co., Marriott, Blizzard Entertainment and many more. For additional information, visit www.criticalmass.com.
Highlighted responsibilities and achievements:
- Responsible for growing global revenue streams with new and existing client relationships
- Vet, cast & pitch with global, cross-agency talent and thought leaders
- Developed external communications for strategic outreach to cultivate relationships
- Trained and onboarded new talent, as well as refine and coach existing team pitch performance
- Partnered with Marketing and PR teammates to create original content that drives our agency profile
- Managed business development coordinator, designers project managers, strategy teams and summer interns
- Agency lead for strategic lead for Omnicom business development efforts
- A member of CM's Diversity & Inclusion Board; Affinity group lead for Women at Critical Mass
Business DEvelopment Manager, Critical Mass, New York, NY
July 2015 - March 2017
Reporting to the EVP of Business Development, I supported all new business initiatives, including helping out on pitches, developing strategic-oriented data-driven processes, conducting competitive analysis, and more.
Highlighted responsibilities and achievements:
- Executed end-to-end pitch process with global, cross-agency talent and thought leaders.
- Created and shared best-practice marketing materials with pitch teams.
- Supported global business development in Calgary, Toronto, Chicago, Los Angeles, London, and Singapore.
- Managed pitch pipeline activity and crafted weekly updates for the Executive team.
- Compiled a prospective client tracker and administered pitch recommendations.
- Monitored pitch trend categories and managed pitch resources for the global business development team.
- Served as project manager for pro-bono website redesigns, including Onehundredagency.com, butterflyhomepnepal.org, and hopenorth.org.
Business DEvelopment Coordinator, Critical Mass, New York, NY
October 2014 - June 2015
Reporting into the Business Development Senior Director, I supported the global new business team with administration and project management needs across all pitches. Shadowed senior members of my team on the end-to-end pitch process
Highlighted responsibilities and achievements:
- Managed pitch pipeline activity and crafted weekly updates for Executive team
- Compiled a prospective client tracker and administered pitch recommendations
- Monitored pitch trend categories and managed pitch resources for global business development team
Business DEvelopment Coordinator Intern, Critical Mass, New York, NY
May 2014 - September 2014
I hit the ground running as an intern at Critical Mass and never looked back. As a dual US and UK citizen, growing up between London, Hong Kong, Singapore, and New York, I was instantly drawn to creating business opportunities on a global scale with a corporate office based out of Canada and employees all over the world.
Highlighted responsibilities and achievements:
- Conducted research on potential clients to educate the internal team.
- Compiled briefing documents on potential clients for internal use.
- Crafted pitch presentations and participated in pitch rehearsals.
Northeastern University, Co-op Program, New York & Boston
July 2011 - January 2014
Part of my undergrad program included three internships that were full-time for three months. Through each of these, I was exposed to multiple facets of businesses, honing my skills and discovering what I enjoyed doing most. Internships included
- Brand Marketing, FleishmanHillard, NYC, May Jun 2013 – Jan 2014
- Public Relations CO-OP, TJX Companies, Framingham, Massachusetts, Jun 2012 – Dec 2012
- Social Media CO-OP, Constant Contact, Waltham, Massachusetts, Jul 2011 – Dec 2011
Marketing Intern, Ogilvy & Mather, New York, NY
May 2010 - July 2010
- Created and edited PowerPoint presentations for clients
- Compiled case studies for prospective clients
- Attended client meetings and participated in creative brainstorming session
Skills
Business Development
Pitch Strategy
Strategic Casting
Team Leadership
Content Development
Brand Storytelling
Budgeting and Planning
Client Liaison
Project Management
Problem Solving
Work Under Pressure
Adaptability and Flexibility
Leadership & Mentorship
Expertise
Keynote
JIRA
Tenrox
FIGMA
Concur
Microsoft Teams
Microsoft Word
Microsoft Excel
Select ClientS
PASSION PROJECTS
Affinity Lead for Women CM Diversity & Inclusion Board
Since 2018 – New York
Mentor & Advisor at Built By Girls
Since 2020 – New York
Omnicom Mentor at OmniWomen
Since 2020 - New York
Emerging Star Omnicom Emerging
Stars 2015 – New York
INTERESTS
F-45 Training
SoulCycles
Travelling
Cooking
Reading
A mentorship program
Supporting parents through life’s biggest transition: parenthood.
At Critical Mass, as the Women’s Affinity Lead I designed Keep Co., a program designed around the real experiences of working moms. It brings together mentorship, benefit enhancements, new personnel programs, and real support through the often invisible workplace challenges that hold working moms back, from pregnancy to postpartum, and well beyond.
Pro-Bono Project MAnagement EXPERIENCE
In addition to my business development role, i’ve had the opportunity to Project Manage several pro-bono web experiences.
Butterfly Home
The Butterfly Home is an orphanage and learning center for the children of incarcerated Nepalese women. Critical Mass designed a website that tells visitors about both the Butterfly Home and a documentary film about its founder, Pushpa Basnet (a CNN hero of the Year). Site visitors also have an opportunity to learn more, donate, and volunteer their time.
ONE HUNDRED Agency
ONE HUNDRED empowers organizations to make a sustainable impact by connecting their people, passion, and purpose. We draw on a vast range of capabilities to deliver tailored, nimble service solutions across every industry. Despite the complexity of the problems we help to solve, we are inspired by four basic pillars of purpose.
Hope North
Hope North provides education and personal development for young victims of Uganda’s civil war. We created a responsive site organized around one of the school’s most inspiring attributes: they use cultural practices (e.g., music, art, literature, dance) to promote healing.
Education
New York University, New York,NY
MASTER’S INTEGRATED MARKETING
2015 - 2017
NORTHEASTERN UNIVERSITY, BOSTON, MA
BACHELOR’S DEGREE IN COMMUNICATION STUDIES & BUSINESS ADMINISTRATION
Graduated May 2014